AT&T
and OrderTrust To Provide Enhanced Order Processing Services To Online Merchants
NEW YORK - April 27, 1998 - AT&T
(NYSE: T) and OrderTrust today announced a co-marketing agreement to offer customers
access to their respective services. Customers using AT&T SecureBuy SM Service can now
gain access to the OrderTrust order processing network and reciprocally, OrderTrust
customers can easily gain access to AT&T SecureBuy Service. Together, the companies'
respective services can provide online merchants with the ability to securely process
credit card transactions, manage complex order routing, tracking and the sourcing of
products from multiple fulfillment centers.
The agreement between the two companies will give merchants
using AT&T SecureBuy Service and the OrderTrust order processing services stronger
inventory support, enabling them to route orders to multiple fulfillment partners in their
native formats and communication protocols and automatically process status updates from
those fulfillment partners back into the AT&T SecureBuy Service. Through OrderTrust,
AT&T SecureBuy merchants can now easily and quickly offer products from more sources
to their customers, without having to manage the complexity of order processing and
intricacies of technical integration.
OrderTrust customers using AT&T SecureBuy Service will
have access to AT&T SecureBuy Service features including a catalog development tool,
the back-office infrastructure required to electronically process credit card transactions
online and high-speed links to two of the leading credit card processing services.
Security technologies include an encryption-protected server, secure socket layer
technology and firewalls, as well as custom challenge questions that allow access to
authorized users only.
"This represents the first time the market has seen
both a strong 'front-office' and 'back-office' commerce solution linked together,"
states Mark Milne, vice-president of marketing at OrderTrust, "Now, merchants who
have been hesitant to engage in online commerce, have a secure and robust solution for all
the marketing and operational processes needed to effectively sell product online."
"By combining the features of AT&T SecureBuy
Service with OrderTrust's order processing network, we can provide merchants with a simple
way to manage one of the most complex components of supporting a product-rich Web site:
sourcing products from multiple fulfillment centers," said Gary Hickox, Global
Marketing vice-president, AT&T Networked Commerce Services. "Merchants will have
a seamless way to route order information from their storefront to product sourcing
locations around the world."
To support the AT&T and OrderTrust co-marketing
initiative, both companies will work together to promote the combined services offering to
potential customers through a direct mail campaign and joint trade show activities. Each
company will be responsible for contracting and implementing its respective services with
merchants. The services will be available immediately.
About AT&T
AT&T provides Web site services to 8,000 business
customers. The company is the world's premier voice and data communications company,
serving more than 90 million business, consumer, and government customers. With annual
revenues of more than $51 billion and some 126,000 employees, AT&T provides services
to more than 280 countries and territories around the world.
The company runs the world's largest, most powerful
long-distance network and the largest digital wireless network in North America. The
company is a leading supplier of data and Internet services for businesses and the
nation's largest direct Internet service provider to consumers. AT&T also provides
outsourcing, consulting and networking-integration services to large businesses. The
company offers outbound local calling to businesses in 49 states and remains committed, as
conditions permit, to delivering local telephone service to consumers.
For more information, customers can visit the AT&T Web
site or www.att.com/work-net or call AT&T at 1-800-7 HOSTIN, dept. 520.
About OrderTrust
The OrderTrust order processing network, with over 30-years
experience in providing marketers with technology-based solutions, provides comprehensive
back-end infrastructure that enables electronic sales activities for Web and online
merchants, telemarketers, commerce service providers, suppliers and distributors.
OrderTrust's suite of order processing services provides the most comprehensive approach
to managing the entire order lifecycle, supporting customers such as SkyMall, Inc. and
1-800-FLOWERS, Inc. In addition, the company, which has 125 employees, also operates a
fully redundant 7x24 network operations center with complete failover capabilities.
###
OrderTrust is a trademark of OrderTrust LLC. All
other names and trademarks are the properties of their respective owners.
OrderTrust Contacts:
Carrie Marino
Lois Paul & Partners
781-238-5734
[email protected] |