ORDERTRUST ENABLES ESPANOL.COM TO LAUNCH E-COMMERCE COMMUNITY BY PROVIDING INTEGRATED BACK-END ORDER MANAGEMENT SERVICES

First-of-its-Kind E-commerce Site for Spanish-Speakers Worldwide to Deliver Custom Merchandise and Community Applications.

LOWELL, Mass., June 15, 1999 -- OrderTrust, provider of integrated order management services for e-commerce, today announced that Espanol.com (www.espanol.com) chose the OrderTrust network to deliver unmatched order processing capabilities for its e-commerce community. Espanol.com is a first-of-its-kind e-commerce community designed to address the interests of the more than 266 million Spanish-speaking people across the globe. The OrderTrust network connects Espanol.com and its third-party suppliers to provide online consumers with the widest array of products and services specifically for the Hispanic community. Items to be offered include books, music, movies, religious items and jewelry, as well as other Hispanic-interest merchandise. Unlike other sites in this space that are info-portals, Espanol.com is an e-commerce community site providing targeted merchandise that addresses the common interests of the world’s Spanish-speaking population.

"With over 30 million Spanish-speaking people in the United States alone – a virtually unserviced market segment from an e-commerce perspective -- we recognize the unlimited growth potential of a community site such as Espanol.com," said Jim Daniell, CEO of OrderTrust. "Espanol.com recognizes the importance of being first-to-market and realizes that the success of an e-commerce initiative is based largely on the accuracy, speed and management of the back-end order processing. At OrderTrust, we understand our clients’ challenges and deliver not only the sophisticated back-end network infrastructure to support thousands of transactions a minute, but also the expertise and market knowledge to help merchants to succeed through the on-line sales channel."

"We reviewed our options for order management and processing and knew that we did not want to invest in the overhead required to handle an order processing network ourselves," said Kyle McNamara, CEO of Espanol.com. "OrderTrust was a natural choice because it is a secure, reliable network that can easily handle the complexities of our e-business model. With the burden of order processing eliminated, we are able to concentrate on building the core of our e-commerce business-- driving traffic to the site, converting visitors to buyers, building the brand and enhancing both our offering and our customers’ experience at Espanol.com."

OrderTrust Delivers Fast Time-to-Market, Order Processing Management Expertise

Prior to finalizing the business agreement, OrderTrust worked closely with Espanol.com’s executives to define and refine the scope of their e-commerce initiative and to outline how the two companies would work together to provide a fast, accurate order management service for Espanol.com’s e-commerce community.

"We were extremely impressed with the personal attention that we received long before the ink was dry on the contract," said Curt Anderson, COO of Espanol.com. "Our OrderTrust contacts quickly responded to questions and technical issues and provided us with a proposal in record time."

OrderTrust’s rapid time-to-market capabilities helped expedite the launch of Espanol.com’s e-commerce community. Because OrderTrust does not impose technology solutions that disrupt internal processes and systems, the result was an operational community site ready for business in less than two months.

McNamara added, "We needed proven expertise in helping us launch our online store in order to be the first to deliver this kind of custom merchandising. With the technology expertise and supply chain integration know-how of the OrderTrust team, we were able to connect our suppliers to the OrderTrust network and launch the Espanol.com store in a matter of weeks – something we never could have done on our own."

As part of its network services, OrderTrust links and manages the life cycle of orders between Espanol.com and its third-party vendors. The OrderTrust network provides Espanol.com with powerful, scalable order processing and fulfillment management capabilities that enable Espanol.com to add new products quickly and easily. In addition, because OrderTrust gives its customers easy access to order status information, merchants like Espanol.com are able to give online shoppers a consistently satisfying shopping experience. This, in turn, leads to increased customer retention and greater profitability.

About OrderTrust

Privately held and based in Lowell, Mass, OrderTrust provides integrated order management services for e-commerce. Through its fully redundant, 7 x 24 x 365 network operations center, OrderTrust securely and reliably manages information throughout the lifecycle of an order, ensuring 100% monitoring and auditing of all transactions. Services include order capture, routing of separate fulfillment requests to multiple suppliers, credit card authorization and appropriate merchant compensation, and e-mail notification of order status to consumers. By taking advantage of the OrderTrust network, merchants can focus on front-end e-commerce initiatives, such as building brand identity and driving traffic to their sites, while providing superior service to their customers.

OrderTrust is a trademark of OrderTrust LLC. All other names and trademarks are the properties of their respective owners.

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Contacts:

Carrie A. Marino
Lois Paul & Partners
(781) 238-5734
[email protected]

Margie Ferro
OrderTrust LLC
(978) 551-5077
[email protected]