OrderTrust








UCOOK.COM SELECTS ORDERTRUST TO PROVIDE COMPLETE ORDER MANAGEMENT SERVICES FOR ITS COMMERCE COMMUNITY

OrderTrust Delivers Real-time Order Management Services
to Innovative Cooking Community Site

LOWELL, Mass., August 9, 1999 – OrderTrust, provider of integrated order management services for e-commerce, today announced that ucook.com, the ultimate cookbook, has chosen the OrderTrust network to deliver state-of-the-art order processing services for its e-commerce initiative. ucook.com is a custom community site dedicated to delivering news from the food world, cookbook reviews, children’s cooking tips, access to millions of recipes, and soon, a wide range of products at the click of a button. By utilizing OrderTrust’s back-end e-commerce services, including real-time order processing, payment services and status information routing to manage the complexities of order management, ucook.com can concentrate on building a robust community site with rich content and a growing member base.

"Innovative theme communities, such as ucook.com, look to OrderTrust to help get complementary online stores up and running quickly," said Jim Daniell, CEO of OrderTrust. "By leveraging our advanced order management services, merchants can offer online consumers more accurate, expedient order processing and a more satisfying overall on-line shopping experience compared to the ‘do it yourself’ back-end order processing model."

Through ucook.com’s award-winning search engine, food lovers can personalize their cooking experience by identifying culinary likes, dislikes and diet preferences in order to view custom recipe choices from an index of the world’s leading published cookbooks. Users can purchase the recipes immediately or link to the cookbook in which the recipe appears. Once the online consumer clicks the "buy" button, the OrderTrust network enables ucook.com to offer real-time order processing so consumers can select recipes, complete the purchase and receive confirmation of the order in a matter of seconds. In addition, ucook.com will be utilizing the power of the OrderTrust network to handle order and payment processing for ucook.com’s new online store, which will offer cooking-related merchandise from leading vendors such as Chef Paul Prudhomme’s Magic Seasoning Blends, Alaska Smokehouse, Chocolates to Die For!, Dancing Deer and Great Eastern Mussel Farms.

"Our visitors rely on our food-savvy staff for guidance and culinary know-how," said Susan Purcell, President of ucook.com. "When we decided to expand our community to include e-commerce offerings, we looked to the experts at OrderTrust to handle the complexities of high volume, real-time order processing management. By using OrderTrust’s network services to connect to our suppliers and drop-shippers, we are able to concentrate on further personalizing our community and focus resources on enriching the online consumer experience."

About OrderTrust

Privately held and based in Lowell, Mass., OrderTrust provides integrated order management services for e-commerce. Through its fully redundant, 24x7x365 network operations center, OrderTrust securely and reliably manages information throughout the lifecycle of an order, ensuring 100% monitoring and auditing of all transactions. Services include order capture, routing of separate fulfillment requests to multiple suppliers, credit card authorization and appropriate merchant compensation, and e-mail notification of order status to consumers. Taking advantage of the OrderTrust network, which has established connections to over 530 trading partners, including fulfillers, suppliers, drop shippers and manufacturers, merchants can focus on the front-end e-commerce initiatives, such as building brand identity and driving traffic to their sites as well as providing superior customer service to their customers. For more information, visit our Web site at www.ordertrust.net.

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Editor’s Note: OrderTrust is a trademark of OrderTrust LLC. All other names and trademarks are the properties of their respective owners.

Contacts:

Carrie Marino
Lois Paul & Partners
(781) 238-5732
[email protected]

Margie Ferro
OrderTrust LLC
(978) 551-5077
[email protected]